Well, it’s definitely been an interesting few weeks, looking across the ballfield of TikTok vs Universal Music. What is heartening to see is that major labels such as Universal Music seem to have finally learned from previous mistakes made initially in the 1980s.
Jimmy Iovine, co-founder of Interscope Records and Beats by Dr. Dre, recently spoke with Consequence of Sound about the state of the music industry. According to Iovine, fame has become more important than quality in today’s music scene, which is a polite way of saying that most of the music out there is garbage. He also thinks that too many people are making records for TikTok.
Billboard Magazine ran a story titled "Pop Stars Aren’t Popping Like They Used To — Do Labels Have a Plan?" The answer is, probably not. So what has to be done to create more enduring careers for their artists?
TikTok has launched its #NewMusic Hub, billing it as "a global music discovery hub" for its users. The feature will serve as a "destination for new music" and highlight new releases to help fans discover the latest tracks from prominent and emerging artists.
